Web Design – What Is Your Websites Purpose?

Before even starting to think about web design or the actual structure of your website and certainly before choosing colors, photos and other superficial elements your website must have an agreed goal – a purpose for being designed. This article will explain the importance of having clearly defined and recorded goals in place before web design work is even started.

It may seem like an obvious point by all websites are commissioned to be built by a web designer with some goal or set of goals in mind. Some common purposes for having a website designed are:

To create enquiries about a product or service

To sell products or services online

To build up a mailing list of email addresses

To create an online community of website members

To distribute documents or other files

Your reasons for having a company website designed may be different, or more likely are among the common purposes above. The point to grasp here is that whatever the purpose of having your website designed – there should be some reason for it and that reason should be recorded any agreed with your web designer before work even starts.

If you were having an extension built onto your home would your even dream of letting the builder start laying bricks before you had seen a detailed plan of what was going to be built and had agreed what would be involved in the work? Having a website designed is no different what so ever. In order for your website to be a success you need to agree with your web designer exactly what the website is intended to achieve on behalf of your business and then every resource available to the designer can be used to drive the web design work forward. The objectives that you have agreed can then serve as a guide to the web designer and are a fundamental and inbuilt part of the project.

For example if your goal from the website is to create enquiries about a product of service (as lots of website design goals are) the web designer then knows that an easy method of contact needs to be displayed on each page. This will influence his decisions about where to put calls to action on your pages and then lead him to ask questions about what information you need to collect from your online enquiry forms e.t.c.

It is also very, very important to record your agreed goals. Before I even produce a web design specification I make sure that I am aware of the goals that the client requires from the website. I then make sure to specify these goals right at the very start of the web design specification. This means that the purpose of the project is clearly recorded in the website specification and forms part of my contract with the client.

Another advantage of having clearly defined and recorded goals is that you can use them to drive review meetings with your clients. You can periodically arrange project review meetings which assess the websites performance against the agreed goals. You can then propose possible solutions which may correct any shortcomings with the website. In this way the web design client and the web designer himself are working together in an efficient way to achieve a common goal.


Having clearly defined goals is an essential part of any web design project. Without clearly defined goals your web design project has no real direction and has no real chance of fulfilling its potential. As a web design client you must take the time at the beginning of your project to effectively communicate your required objectives to your web designer. A responsible web designer you should always make sure to understand the intended goals of the website design project before making any other web design decisions.

Starting a New Web Design With Pencil and Paper

New Web Design process is not only about just getting glued forth your workstation and applying whatever technology that is available to you. This process needs to be meticulously planned to make a successful website.

The mentioning of the pencil and paper in the title would sound foolish, especially when the virtual world of internet promotes a paperless office. A deeper insight into this aspect will reveal the relevance of these tools in the making of a successful website.

Before starting the web design the business and target audience needs to be studied. The concept needs to be developed. The information to be shared needs to be prioritized. This means that a rough layout needs to be prepared with the help of the pencil and paper. Some the advantages of this approach are as follows.

Minimizing Distraction:

When designing directly with the help of software applications such as Photoshop, the designer usually gets tempted to use the available tools to make the content more attractive. The designer would like to experiment different ideas to make the web design look unique. This could lead to distraction from the main concept of the website. On the other when pencil and paper are used there are least chances of getting distraction. With these tools the designer will not try something whimsical and illogical concepts.

Saves time, money and resources:

It is possible that the designer may get carried away by the technicalities and prepare a design that is not to the satisfactory level of the business owner. When the designer uses the technology directly for the website design, it is not easy to do the corrections. The remuneration paid to the designer is usually based on dollars per hour. In this case a lot of time goes for corrections. This implies that there is much possibility of wastage of time, money and resources. On the other hand when the pencil and paper are used for the designing the business web site, the corrections can be made very easily. Hardly does it take any time to erase what is written in pencil.

Layout of the Pages and Information:

The web pages and the information within it need to be arranged in such a way that the important matter comes first. This is necessary for converting the visitor into a buyer. The data needs to be arranged in such a way that it convinces the visitor into buying what is being sold. This is a very important aspect because this lays the foundation of the navigation. The visitor after opening the homepage should be able to easily find what he/she is searching for in the least number of clicks. The use of pencil and paper makes the designing of the layout very easy.

Most of the Business web design companies that offer new web design services follow this trend.

Copyright © 2010

Increasing Productivity Through Smart Office Design

As businesses everywhere are tightening their belts, optimizing productivity among employees is becoming increasingly important. In addition to obvious factors like efficient management and employee incentives, the design of office space is a significant factor in increasing workplace productivity.

Architects and interior designers take many factors into consideration when designing interior spaces. They are well aware that the physical work environment has a direct psychological impact on people, affecting their behavior, emotions and thoughts. Creating a well-designed environment is just as important as building a functional one, since good design boosts creativity and productivity.

There are numerous factors that come into play when considering good office design: lighting, temperature, color, noise levels, furniture, space layout, among others. Here are a few key considerations.

Space Layout

By selecting ergonomic chairs and workstations to maximize physical comfort, or by installing shelving and cabinets to keep the work area tidy, you can help increase employee productivity. However there is something that has a much more pronounced effect on employee function and psychology: the overall space plan. Planning an office space layout is not unlike urban planning, in that people need both public and private spaces to function adequately and productively. By applying the urban planning model to office space design, the ideal office layout should have both private and public meeting spaces, private office and more public ones (cubicles), and various passageways to allow for easy traffic flow, such as hallways and corridors.

How does this urban planning model play out in terms of office productivity? Office assistants, for example, are generally situated in spaces that are more ‘public’, often close to the main passageways so that they are more accessible to their supervisors and other staff members. In contrast, more senior management tend to have offices with doors so that they are able to hold private meetings or work in seclusion if their tasks require a deeper level of concentration. Of course, the company culture will ultimately dictate where senior management put their offices. It is a trend among some types of companies for managers and CEOs to sit in open workstations along with their staff, so as to appear more accessible.

When a city is planned well, the communication channels are well-designed and accessible so that people feel a sense of community and togetherness. In the same way an office layout will dictate the sense of community that the employees feel. The office layout influences the manner in which the staff communicate with each other, the length and quality of their interactions, how they socialize, and ultimately how they learn from each other in both formal and informal ways.

When planning the office design, a balance needs to be struck between the ability to interact in open spaces and the ability to work in privacy. This means it is critical to take into consideration the specific job requirements of all of the staff members when planning an office layout. Depending on an individual’s tasks, some employees will need a higher level of privacy to allow for deeper concentration while others will need to be in communication at all times. For example, a tight corner cubicle with high panels would not be suitable for people in a creative role who need to be in constant communication with their team. Sales people, on the other hand, may need to be in quieter, enclosed spaces so that they can carry on confidential phone conversations or conduct meetings in private. Either way, whether the office space is more open-concept or has more private offices, it is always a good idea to designate rooms for coffee breaks and office equipment to an area away from the main workstations. In this way the noise level will not bother other staff members.


Having access to good artificial lighting or daylight is known to increase productivity. When people work under bad lighting conditions, they can develop eyestrain, headaches and general irritability. Particularly dark spaces can have a pronounced psychological effect and depress the brain. Employees should have access to their own lighting so that they can make the necessary lighting adjustments depending on the task they are carrying out. Well-designed artificial lighting will increase functionality, however, there is no comparison to natural daylight, and this should be maximized wherever possible. Windows provide a connection to the outside world and should be used whenever the building design allows for it. Open plan layouts that employ low cubicle panels or glass panels can maximize the entry of natural light into the office. Skylights are also a good alternative when windows are not an option.


Employees have difficulty working productively in noisy environments, since stress levels increase and concentration is lowered. There are many design tricks architects can employ to deal with poor acoustics. Using the correct materials in the correct location is key to achieving the proper level of sound absorption. For example, ceiling tiles should generally be applied at a low ceiling height. If the ceiling is very high, then other methods need to be applied, such as lining the walls with fabric banners or acoustical wall panels to avoid the sound bouncing off of drywall or other non-absorbent materials. To keep voices from traveling too far, it is useful to places highly-absorbent materials at mouth level throughout the office. Another effective technique in limiting a noisy environment is to create a monotone background sound known as white noise. This can be achieved in a variety of ways, such as through the strategic placement of fans and air conditioners, the use of water fountains or by installing a sound masking audio system.

There’s no question about it – an attractive office space increases employee creativity, productivity and overall morale. Designer offices tend to attract and keep their employees longer than more unattractive ones, and good workplace design is one of the top key factors that affect job satisfaction. In fact, it has been suggested that a well-designed office can increase productivity by about 20%. Although many companies do not see investing in good workplace design as a priority (almost half), almost 9 out of 10 employees claim that the quality of their work environment directly affects their attitude toward work. It seems, then, that it would be foolish for employers not to try and find good design solutions to boost productivity – in the end it will be a worthwhile and satisfactory investment for everyone.